Category Archives: SEO

China Search Engine Services More Aggressive

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seoSince Google hesitated to provide its services in China because of the limited access rules are tight, the more aggressive local competitors. Search engine services market in the Country of the Bamboo Curtain was still in the hands of local services Baidu. New Google ranked third after Baidu and Easou who was also from China.

Search engine service company from China who completed Shenzen Easou Technology, will enter the stock market in 2013. Through an initial public offering to the public (IPO), after the acquisition Easou 3 billion U.S. dollar fund.

Exchanges is unclear which one will be a place of IPO’s. “The number of users and usage
mobile internet becomes more and more reasons for our IPO, “said Wang Xi, Chief Executive Officer Easou told Reuters.

This year, Easou targeting 30-40 per cent profit increase to 130 million-140 million yuan. Last year, Easou reached 100 million yuan of profit. Approximately 70persen its revenues from mobile internet services, from music downloads, games, and software. Easou also had 10 000 customers of small and medium enterprises.

Analysis International Institute marketing consultant, said, Easou controlled 16.91 percent market share in China’s search engine. They came in second place, under Baidu Inc., which controls 34.33 percent of the market. As for Google only controlled 12.29 percent of the market.

Web Content For Beginners

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web contentWeb content is different from a literary piece you would submit for an English writing project. It can be formal, informal, grammatically correct, grammatically incorrect and even ludicrous. As an internet marketer, the only type of web content you want to know about is the type that you can use to promote your business. You can use good quality content to represent your business in article directories, blogs and ezines. A well-written piece is your loyal employee that points to your shop through links. Here are some tips for writing good web content if you’re thinking of a career as a ghostwriter, an affiliate marketer or an online marketer…

Writing on the World Wide Web

There is a certain strategy for writing internet content. First of all, think of a good title. The headline of your article must jump out to the reader or the search engine robot that’s browsing your site. The headline is sometimes the only thing that people will see before they click away. Your headline must encourage the reader to stay on the page long enough to see your ads and your banners.

Next is the body of your article. People love to read “how to” type reports or steps to success on a certain topic. If you think about it, people need something if they’re looking for information online, and your article should give them exactly that. Gamers need information about their gadgets. Moms search for recipes and cooking tips. Handymen look for DIY projects.

What about the people who go online just because they want to browse? You can write for them too. This is one reason why “like” buttons were invented. Your website can become one of the most popular places online because of your fans. It may be a bad thing for office workers to surf the net while in the office, but they still do it because they want to be entertained. If you’re marketing a product, your site needs a healthy dose of informative content and entertainment value. Mix in videos and audios in your web content to attract people. These can function as an additional website feature that you can offer your visitors. One major rule in copywriting is to always write like you’re talking to a person. What I mean is to write like you’re writing an email to your friend. In fact, the most successful salesletters around use informal language.

Lastly, always keep your paragraphs short. People will not bother reading large blocks of text. Large blocks of text can appear overwhelming to a reader.

Microsoft Presents Free SEO Toolkit To Optimize Google, Bing & Yahoo

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You are looking for free tools to perform the optimization for all the search engine like Google, Yahoo and Bing? This time Microsoft comes to free SEO Toolkit application which is designed specifically for webmasters and web admin to adapt directly with Bing, Google and Yahoo. This course will help the website being developed to be performed in the search engine can easily be accessed by Internet users world.

A few days ago, Microsoft also released the latest update to Windows Server Technical Evangelism. This time they put forward the application IIS SEO Toolkit.

“Windows Server 2008 R2 Web Server (IIS 7.5) which was built with a fully modular architecture has a sophisticated API. This allows developers to easily add, delete and even replace IIS components are already built-in that had been adapted to the various sites websites. Currently more easily combine the code into the core IIS and using ways not previously possible, “Pennington said.

The promise from Microsoft is that the SEO Toolkit is designed to help webmasters to improve the work flow of traffic and virtual worlds extra income, influence and update the search engines and improve the customer experience. One-one solution to the lack of search engine optimization is the fact that this tool is only designed to work with web sites that use Windows Server and IIS servers. In this case, IIS SEO Toolkit is actually an extension IIS and therefore this tool will not be able to run on Linux web server and Apache.

“SEO is a free toolkit to help you improve the flow of traffic and visitors to your site, and as a result can increase your income directly or indirectly through your website,” said Scott Guthrie, vice president of Microsoft.