Since Google hesitated to provide its services in China because of the limited access rules are tight, the more aggressive local competitors. Search engine services market in the Country of the Bamboo Curtain was still in the hands of local services Baidu. New Google ranked third after Baidu and Easou who was also from China.
Search engine service company from China who completed Shenzen Easou Technology, will enter the stock market in 2013. Through an initial public offering to the public (IPO), after the acquisition Easou 3 billion U.S. dollar fund.
Exchanges is unclear which one will be a place of IPO’s. “The number of users and usage
mobile internet becomes more and more reasons for our IPO, “said Wang Xi, Chief Executive Officer Easou told Reuters.
This year, Easou targeting 30-40 per cent profit increase to 130 million-140 million yuan. Last year, Easou reached 100 million yuan of profit. Approximately 70persen its revenues from mobile internet services, from music downloads, games, and software. Easou also had 10 000 customers of small and medium enterprises.
Analysis International Institute marketing consultant, said, Easou controlled 16.91 percent market share in China’s search engine. They came in second place, under Baidu Inc., which controls 34.33 percent of the market. As for Google only controlled 12.29 percent of the market.
